Large Format Printing: Banners, Billboards, and Vinyl Graphics
Making a Massive Statement
Large format printing refers to printing on materials wider than $18$ inches, used for outdoor advertising that needs to be seen from a distance. The key to successful large-format output is durability against the elements and high-resolution design.
Common Large Format Applications
- **PVC Banners:** Cost-effective and flexible, ideal for temporary promotions, events, and construction site branding. Look for reinforced edges (hemming) and strong grommets (eyelets) for wind resistance.
- **Billboards (Flex Face):** Printed on heavy-duty vinyl (flex) and stretched across a frame. They require high-quality UV-resistant inks to prevent fading in the sun over long exposure periods.
- **Vinyl Window Graphics:** Used for shop fronts, providing branding and privacy. They can be applied as solid vinyl or perforated vinyl (allowing people inside to see out).
When preparing artwork for large format, designers must work at high resolution to avoid pixelation when the image is scaled up. Always discuss the viewing distance with your printer, as this dictates the necessary print quality.